Financial Projections
Comprehensive financial model with strong unit economics and clear path to profitability
Note: Detailed financial models and sensitive data are available to qualified investors under NDA
Key Financial Metrics
30%
Take Rate
Commission per transaction
$185
Average Order Value
Per transaction
$55
Revenue per Transaction
After commission
85%
Gross Margin
After direct costs
5-Year Revenue Projections
| Metric | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 |
|---|---|---|---|---|---|
| Total Revenue ($M) | $0.5 | $2.1 | $8.5 | $24.2 | $58.7 |
| Transaction Revenue ($M) | $0.4 | $1.7 | $6.8 | $19.4 | $47.0 |
| Subscription Revenue ($M) | $0.1 | $0.3 | $1.2 | $3.4 | $8.2 |
| Value-Added Services ($M) | $0.0 | $0.1 | $0.5 | $1.4 | $3.5 |
| YoY Growth Rate | - | 320% | 305% | 185% | 143% |
Revenue Growth Drivers
- Market Expansion:3 to 40 cities by Year 5
- User Growth:2.5K to 285K active users
- Shop Network:50 to 4,800 partner shops
- Order Frequency:2.1x to 4.3x orders per user annually
Key Assumptions
- Average Order Value$185
- Take Rate30%
- Customer Acquisition Cost$45
- Customer Lifetime Value$420
- LTV/CAC Ratio9.3x
Unit Economics
Customer Economics
Customer Acquisition Cost (CAC)$45
Blended across organic, paid, and referral channels
Customer Lifetime Value (LTV)$420
Based on 24-month retention and 3.2 orders/year
LTV/CAC Ratio9.3x
Excellent unit economics with strong payback
Transaction Breakdown
Average Order Value$185.00
Platform Commission (30%)$55.50
Payment Processing (2.9%)-$5.37
Customer Support & Operations-$3.20
Insurance & Guarantees-$1.85
Net Revenue per Transaction$45.08
Funding Requirements
Series A: $8M
Product Development$2.5M (31%)
Marketing & Customer Acquisition$2.8M (35%)
Operations & Scaling$1.5M (19%)
Team Expansion$1.0M (12%)
Working Capital$0.2M (3%)
18-month runway to achieve $2.1M ARR and Series B readiness
Key Milestones
- Month 6:Launch in 3 new cities
- Month 12:Reach 12,000 active users
- Month 18:$2.1M ARR, Series B ready
- Month 24:Path to profitability clear
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* Detailed financial models available to qualified investors under NDA